[FINAL DESIGN]
[REFLECTION + NEXT STEPS]
Introducing, bloco
A mobile app designed to help users discover authentic local places, from small shops and hidden gems to cultural spaces that encouraging exploration and supporting local communities.
Gamification & Engagement
Exploring Motion Design
This project can grow beyond just discovering places.
Future features could include:
To encourage continuous exploration, features like rewards, achievements, or streaks could be introduced — motivating users to keep discovering and supporting local culture.
This project also opened opportunities to explore motion design, using subtle animations to make the experience feel more dynamic, alive, and engaging.
The Home screen shows nearby places and personalized suggestions based on the user’s interests. Users can explore categories or scroll to discover new spots.
The Place Details screen provides more information about a selected location, including images, description, and atmosphere. Users can save or interact with the place.
The Profile screen displays the user’s activity, saved places, and social connections.
It also highlights personal preferences and interactions.
The Create Event screen allows users to share what’s happening by adding details like title, description, location, and date. Users can define: categories, tags, and mood to better describe the event and improve discoverability.
A photo can be added to make the event more engaging and visually appealing.
A live preview updates in real time, showing how the event will appear once published.
UX UI
For people who want to explore authentic places but often end up in the same mainstream spots,
bloco helps users discover and connect with local businesses, hidden gems, and cultural experiences around them.
bloco — UX/UI - MOBILE
Discover Local Culture
Team - Just me!
Scope UX/UI - Mobile Design
“I want to go somewhere different…
but I always end up in the same places.”
[PROBLEM SPACE]
[DESIGN SYSTEAM]
[IDEATION]
[ICONS]
For many young people, discovering authentic local places can be challenging. While there are countless options available, most
platforms prioritize mainstream or highly commercial venues, making it harder to explore smaller, cultural, or independent spots.
At the same time, recent behavior trends show that younger generations are increasingly interested in local culture, unique experiences,
and supporting small businesses,but lack tools that make this discovery easy and engaging.
A platform for discovering authentic local places. While most apps prioritize speed, this project balances discovery, exploration, and emotional connection. Instead of just listing spots, it encourages users to explore nearby cultural places, try something new, and build personal connections. The goal is to feel less like a tool and more like a guide to the city.
Header bold, 18px
Subheader.1 bold, 15px
Subheader.2 light, 13px
Subheader.3 medium, 14px
Body regular, 14px
Button bold, 14px
Typografy e Colour
Aa
Montserrat
Education
Resume
Feel free to reach out!
Bachelor’s Degree in Design - FAE Business School - 2023
High School Diploma - Colégio Bom Jesus Divina Providência 2016 – 2022
Alura - UX Design: Strategic Mappings - 2026
Alura — Intensive programming course in CSS and JavaScript (Basic level) - 2023
Fundação Bradesco — Fundamentals of Graphic Design - 2021
Instituto Embraer — Embraer Program for Girls - 2021
CCE — Logical Reasoning Course - 2021
Software Skills
Digital designer and visual storyteller.
Hi There! —I'm Anna Carolina Adad Pianaro
Blending social media, UI/UX, and visual design, I craft digital experiences that connect and communicate with intention. Each project is shaped to feel intuitive and engaging, capturing ideas in a way that is both clear and visually compelling.
Social media
Social media content designed for a hearing care brand, focusing on emotional
storytelling and the importance of staying connected during meaningful family moments.
The visuals reinforce empathy, care, and personalized patient support.
Hearing Care Brand - Sonoros
Conceptual advertising design inspired by French pâtisserie. The visuals explore
the idea of “secrets” behind each recipe, combining texture, typography,
and composition to evoke mystery, heritage, and sensory experience.
A local discovery app concept that combines UX/UI and visual design to encourage users to explore authentic places in their city. The project integrates product interface and campaign visuals to create a cohesive and engaging experience.
Creative Concept — French Pâtisserie Campaign
Pet Adoption Campaign - Amigo Animal ONG
Bloco (Local Discovery App)
Social media post created for an animal welfare organization to promote the adoption of a rescue cat. The concept presents the pet as a “candidate,” using a structured and friendly layout to highlight personality traits, preferences, and care needs. This approach helps potential adopters quickly connect with the animal and understand compatibility.